Building a data platform to support consumer packaged goods launches for goCPG

Creating a data-driven platform that helps consumer packaged goods brands make more informed product launch decisions

Parker Christie and Dushyant Puri, SMART Centre

About goCPG

goCPG supports consumer packaged goods brands by providing tools, resources, and insights that help companies bring products to market and scale their growth.

The challenge

Many consumer packaged goods brands rely on fragmented market data and informal launch tracking, making it difficult to consistently evaluate performance and learn from past experiences. goCPG sought to create a structured approach that would help brands make more informed decisions throughout the launch process.

Approach

• Identified and evaluated datasets relevant to product launches
• Designed a wireframe mapping the end-to-end launch journey
• Developed a minimum viable product (MVP) platform for brand onboarding and data tracking
• Created a guided, stage-based process for capturing launch metrics and insights
• Established a framework for building a growing dataset of launch outcomes and learnings

Results

• Delivered a dataset framework to support launch analysis and decision-making
• Developed an MVP platform that guides brands through the launch process
• Enabled structured tracking of key performance metrics and business insights
• Created a foundation for capturing and analyzing launch data across multiple brands
• Established a scalable platform to support future development and advanced analytics

Why it matters

This project helps consumer packaged goods brands move from intuition-based decisions to more structured, data-informed planning. The platform supports:

• More consistent and repeatable product launch processes
• Better visibility into launch performance and outcomes
• Continuous learning from real-world market experiences
• Future development of advanced analytics and decision-support tools

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We acknowledge the support of the Natural Sciences and Engineering Research Council of Canada (NSERC).