Developing an AI chatbot to support customer inquiries and quotations for Belco Doors

Creating an AI-powered tool to help customers access product information and receive faster project quotations

Parker Christie and Dushyant Puri, SMART Centre

About Belco Doors

Belco Doors manufactures elevator door systems and related products for commercial and residential applications.

The challenge

Belco’s quotation process required significant staff involvement due to the technical specifications needed for each project. The company wanted to improve how customers access information, gather product details, and begin the quotation process online.

Approach

• Developed a prototype AI chatbot for Belco’s redesigned website
• Created a guided quotation process to collect project information from customers
• Built tools to answer common product and regulatory questions
• Developed an admin portal to manage product information, pricing inputs, and quotation forms
• Designed the system to support future product additions and updates

Results

• Delivered a working AI chatbot prototype for customer engagement
• Streamlined the collection of information needed for project quotations
• Improved access to product and regulatory information
• Created an admin portal for ongoing content and pricing management
• Established a foundation for future digital tools and website enhancements

Why it matters

This project helps Belco Doors improve the customer experience while creating efficiencies for internal teams. The solution supports:

• Faster access to product information and quotations
• Reduced administrative effort during the quotation process
• Improved customer engagement and self-service capabilities
• Future integration of AI tools into broader business operations

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We acknowledge the support of the Natural Sciences and Engineering Research Council of Canada (NSERC).