Providing an IP strategy to develop a stronger brand at Chilly Paste Co.
February 20, 2024
![A series of chili peppers and garlic around a bowl of sauce A series of chili peppers and garlic around a bowl of sauce](https://cdn-ca.agilitycms.com/conestoga-applied-research/website/assets/news-posts/albert-vincent-wu-rs2xri9hgnw-unsplash_20240220194810_0.jpg?w=895)
In collaboration with the Conestoga Food Research & Innovation Lab, Chilly Paste Co. created a proprietary formulation for a food paste that allows for quick meal preparation. The Centre for Commercialization (C4C) provided an IP strategy to build a strong brand.
“C4C helped me understand the difference between patents, copyright, and trademarks. They assessed what would make sense for me to pursue.” - Amanda Luthra, CEO, Chilly Paste Co.