Launch a career in sales
The Sales Lab is a free, 15-week career-launch program designed to help individuals with an aptitude for sales build in-demand skills, connect with employers, and start successful sales careers.
The program was created to address real industry hiring needs and is designed in close consultation with employers to focus on the most critical skills, attitudes, and behaviours required for success in sales today.
The Sales Lab is the only incubator in Canada dedicated to launching sales careers.
The program is offered through two focused streams, Sales Lab for Tech and Sales Lab for Industry allowing participants to pursue B2B sales careers aligned with their interests and industry goals.
Sales Lab for Tech
Launch a career in tech sales
The Sales Lab for Tech helps participants leverage an aptitude for sales to upskill and gain access to the lucrative tech sales industry. This 15-week program was created to address strong industry demand for tech sales talent and has been designed in consultation with technology companies.
This stream focuses on developing the skills, attitudes, and behaviours needed to succeed in fast-paced B2B technology sales environments.
This program has been designed with a clear goal: to develop confident, capable, and sales-ready professionals who can create value from day one in modern tech sales roles.
Sales Lab for Industry
Launch a career in professional sales
The Sales Lab for Industry helps participants build the skills needed to pursue sales careers across established and growth-oriented sectors, including manufacturing, construction, professional services, logistics, and industrial markets.
This program is funded by a generous donation from the RBC Foundation as part of RBC’s Future Launch initiative.
This 15-week program focuses on practical, relationship-driven sales skills and was designed in consultation with industry partners to address the sustained demand for sales talent beyond the tech sector.
This program has been designed with one goal in mind — to develop confident, capable, and sales-ready professionals who can add value quickly and grow into high-performing sales roles.
Apply for the Sales Lab
Next cohort: May to August 2026
Application deadline: Friday, March 27, 2026
Eligibility:
- Conestoga students – full-time and part-time
- Current students must be in their last semester of school and ready to accept a full-time job by the end of the program
- Conestoga alumni
What we offer in the Sales Lab
Testimonials
Erin Pickles
“This is such an incredible program and I encourage anyone, experienced or new to sales, to seize this opportunity for not just your career growth and development -–but your personal growth too!”
Sergio Franco
"Combining what I learned in Sales Lab with my technical background, helped me tremendously to interview effectively and find my current job."
Dan Toman
"The one-on-one coaching was the most valuable to me because that's where I got to ask questions and get real-time feedback."
Snehit Kurup
"Be authentic, understand, be curious."
Prachi Gupta
"This isn't just confined to sales. It's part of my everyday life too."
Check out our video series to hear firsthand from our Sales Lab alumni.
Sales Lab team
Hear directly from our Sales Lab coaches.
Industry mentors
Located in the heart of Silicon Valley North in Waterloo Region, we have access to some of the world’s largest tech companies. These are just some of the brands whose sales executives and hiring managers generously give their time to provide mentorship in the Sales Lab.
By the numbers
